SEO for Electricians
There’s a whole set of searches your competitors aren’t answering.
Three different search worlds
Electrical work splits into three kinds of search and most electricians only ever compete in one.
Reactive. “Electrician near me”, “emergency electrician”, “no power in half the house”. Local, immediate, map-pack dominated. Everyone is fighting for these and they’re worth having, but they’re crowded and they mostly bring small jobs.
Compliance. “EICR cost”, “landlord electrical safety certificate”, “how often does an EICR need doing”, “electrical certificate for rented property”. These are landlords, letting agents and property managers with a legal obligation. They’re the most valuable searches in your trade and hardly any electrician has written a proper page for them.
Growth. “EV charger installation cost”, “do I need a dedicated circuit for a car charger”, “solar battery installation”. Newer, well-funded customers who research thoroughly and read long pages before enquiring.
The reactive searches bring you a £266 EICR or a £581 lighting circuit. The compliance searches bring you a letting agent with forty properties. Same effort to rank, wildly different outcome.
What that means for how you rank
Compliance content is the opportunity. A genuinely useful page explaining what an EICR involves, roughly what it costs, how long it takes and what happens if something fails will rank, because most of what’s out there is either thin or written by national companies with no local presence.
Landlord and agent language is different from homeowner language. They search for the obligation, not the tradesman. “Electrical safety certificate rented property” is a different page to “electrician near me” and needs different writing.
EV charging rewards depth. Someone who’s just spent £40,000 on a car will read two thousand words about load management and grants. Most electricians give them a paragraph.
Reactive searches are mostly a local profile job. Your Google Business Profile, reviews and proximity decide those far more than your website does. Don’t spend content money chasing them.
Your scheme registration is a ranking and conversion factor. NICEIC or NAPIT mentioned properly, with what it means, helps both.
What we’d actually do
The landlord and compliance section first, because it’s the underserved one and it brings recurring work. A page each on EICRs, landlord obligations, what happens after a fail, portfolio and multi-property work, and turnaround times. Written for someone managing properties, not for a homeowner.
Then EV charging, properly — installation, costs, grants where they apply, supply and load questions, and what makes one install different from another.
Then the standard domestic work: rewires, consumer units, lighting, fault finding. Solid pages with guide costs, not keyword-stuffed thin ones.
Alongside that we’d fix the technical basics and get your Google Business Profile working properly, because that’s what actually wins “near me”.
And we’d build in a way that captures the customer for the repeat, since EICRs come round again and landlords come round constantly.
What to expect, and when
Month one to two. Profile sorted, reviews starting to come in steadily, the compliance pages written and indexed. You’ll usually see movement on the landlord searches first, because the competition for them is thin.
Month three to four. Landlord and EICR terms start producing enquiries. These tend to arrive in ones and twos but they’re worth disproportionately more than domestic call-outs, because an agent who tries you once with a single property will come back with the portfolio if the certificate lands quickly.
Month five to six. EV and rewire content starts to move. These are more competitive and slower, but they bring the bigger domestic jobs.
Beyond six months. The compounding starts. Landlord relationships stack, so the same content keeps producing without further spend.
What we would not promise is fast movement on “electrician near me”. That’s proximity, profile and reviews far more than content, and in a busy town it can take a long time regardless of what anyone spends. Anyone guaranteeing it in eight weeks is selling you something they can’t control.
The mistakes we see most on electricians’ SEO
Only competing for “electrician [town]”. The single most contested search in your trade, and the one that brings the smallest jobs.
No landlord content at all. The most valuable, least contested opportunity in the entire trade, and it’s usually completely absent.
Treating EV charging as a line on the services page. It’s a research-heavy purchase and deserves real depth.
Hiding behind “contact us for a quote”. People searching “EICR cost” want a number. Give a range or they’ll go to whoever does.
Twenty town pages. Same problem as every trade. Three real ones beat twenty thin ones.
Never mentioning Part P properly. Homeowners half-know it and worry about it. Explaining self-certification plainly is both a ranking opportunity and a conversion one.
What’s it worth?
Average job £710 · extra jobs per month from search 6 · landlord accounts won 2
Search work alone is £51,120 a year. The landlord accounts recur.
Every enquiry lands in Gaffer
Enquiries arrive tagged with the page they came from, so a landlord enquiry doesn’t get treated like a homeowner one. Certificates generate against the job and go out the same day, which is the whole relationship with agents. Service reminders bring the EICR cycle back to you.
Questions electricians ask
Is landlord work worth chasing?
It’s the most reliable recurring income available to an electrician. One good agent is worth more than a year of domestic call-outs.
How long does SEO take?
Compliance searches move faster than “electrician near me” because there’s less competition — often two to four months.
I’m already busy.
Then use search to change the kind of work, not the amount. Landlord and EV work pays better per hour than fault-finding.
Do I need to publish prices?
For EICRs, yes — it’s a commodity search and people compare. For rewires, ranges only.
Free website review · Bigger outfit? Talk to us
See what we'd do for electricians
Put your website in and we'll tell you what's losing you work — speed, mobile, your Google profile, reviews and the pages you're missing. Two minutes, no call unless you want one.