Web Design for Electricians
You’ve got two completely different customers, and most electricians’ websites only speak to one.
The homeowner and the landlord are not the same job
Look at the spread in your own work. A full rewire on a three-bed is around £3,990. An EV charger install, £1,015. A consumer unit changeover, £710. A new lighting circuit, £581. An EICR, £266.
That bottom one is the interesting one. It’s the smallest job on the list and it’s the only one that comes back on its own.
Rewires and EV chargers are homeowner work. Someone’s renovating, or they’ve just bought an electric car, and they’re comparing two or three electricians on price and availability. That’s a straightforward conversion job — be findable, look competent, answer quickly.
EICRs are a different business entirely. That’s landlords, letting agents and property managers with a legal obligation and a portfolio behind them. One letting agent with forty properties is worth vastly more than a rewire, and they will never find you the way a homeowner does. They’re not searching on a Sunday evening after a light fitting failed. They’re looking for a contractor who can take a list of addresses and hand back a stack of certificates without needing chasing.
Most electricians’ websites are built entirely for the first customer and are invisible to the second. Services list, phone number, a couple of van photos. Nothing that tells a property manager you can handle volume, turn certificates around quickly, or work to their schedule rather than yours.
What that means for how the site is built
Two entry points, not one. A homeowner wants to know you’ll turn up and roughly what it’ll cost. A property manager wants turnaround time, capacity, and how fast the paperwork lands. Those are different pages in different language, and one homepage trying to serve both serves neither.
Your certifications need explaining, not just displaying. NICEIC at around £400 a year, ECA, NAPIT, TrustMark. You’re paying real money for these and most electricians list the logos without saying what they buy the customer. For a homeowner, “we self-certify Part P work, so you never deal with building control” is worth more than the badge. For a landlord, the scheme name is the qualification check and it needs to be findable in seconds.
EV charging deserves its own space. It’s the growth line in domestic electrical work and it brings a different customer entirely — someone who’s just spent a lot on a car, is researching properly, and will read a long page before enquiring. Grants, load management, whether their supply can take it. Give them something substantial and you’ll win work the quick-quote merchants won’t.
Build for repeat, not just enquiry. An EICR customer is a customer again in a few years. A landlord customer is a customer every month. A site that captures the enquiry and then forgets the person is throwing away the best part of the trade.
What we’d actually build
A homepage that splits within the first screen — domestic one way, landlord and letting agent the other.
On the domestic side: a page each for rewires, consumer units, EV chargers and general electrical work, with guide prices on the standard jobs and real photos of finished boards rather than stock images. A page explaining Part P and self-certification in plain English, because it’s the thing homeowners half-understand and worry about.
On the landlord side: a dedicated section covering EICRs, portfolio work, certificate turnaround, and how you handle access and tenants. A downloadable one-pager they can forward to whoever signs things off. This section is usually four or five pages and it’s the part that pays for the whole site.
Then the things both need — accreditations displayed properly with what they mean, a service area that reflects where you actually want to work rather than everywhere within fifty miles, and forms that route to the right place depending on which side they came in from.
The mistakes we see most on electricians’ sites
Listing every service equally. A page that gives the same weight to “socket replacement” as it does to a full rewire trains people to bring you small jobs. Lead with the work you want more of.
Hiding the scheme number. NICEIC or NAPIT registration is the first thing a cautious customer checks and the first thing a letting agent needs. It should be visible on every page, not buried on an about page.
No landlord content whatsoever. This is the big one. Most electricians are one page away from a completely different revenue stream and have never written it.
Stock photos of consumer units that aren’t yours. People notice. A slightly imperfect photo of your own work outperforms a perfect stock image every time.
Covering “the whole of the South East”. It reads as desperate and it wastes your time on jobs an hour away. Be specific about where you work and be dominant there instead.
What’s a job actually worth?
Average job £710 · jobs won per month 8 · enquiries 20
You’re converting four in ten. Get to six and it’s £27,000 a year.
Every enquiry lands in Gaffer
Forms drop straight into your Gaffer inbox. Quote from a template — rewire, consumer unit, EV charger, EICR — already itemised. Certificates generate against the job and go out the same day, which for landlord work is the relationship. Service reminders handle the EICR cycle so repeat work comes back to you rather than to whoever advertised most recently.
Questions electricians ask
I’m booked up. Why do I need this?
Then build for better work, not more of it. A site aimed at landlords and EV installs raises your average job value without raising your hours.
Do I need to show prices?
A guide range on the standard jobs — EICR, consumer unit, EV charger — filters the tyre-kickers and saves you calls. Rewires are too variable; leave those to a survey.
My work comes from builders.
Then the site’s job is making you look like a safe pair of hands to a builder who hasn’t used you yet. That’s a trade-facing site and we’d build it differently — lead times, insurance, capacity.
Is it worth a page per town?
Only where you actually work and want more of it. Twenty thin town pages do less than three real ones with local jobs on them.
How long does it take?
Three to four weeks for the domestic side, a little longer if we’re building the landlord section properly — that one needs your actual turnaround times and process, not guesses.
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