Local Visibility for Electricians
It brings the small jobs — and it’s what closes the big accounts.
Two jobs, one asset
For most trades the map pack does one thing: it brings local enquiries. For an electrician it does two, and the second is the one people miss.
First, it wins the reactive work. “Electrician near me”, “no power”, “fuse board tripping”. Proximity-driven, immediate, decided by the three results on the map. That’s your £266 EICRs and £581 lighting circuits.
Second, it’s the credibility check for everything else. When a letting agent is deciding whether to trust you with forty properties, or a homeowner is choosing who does a £3,990 rewire, they look you up. What they find is your profile, your star rating and your recent reviews — usually before they ever reach your website.
So the same asset that brings you the small jobs is also the thing that closes the big ones. That’s unusual, and it makes local visibility better value for an electrician than the enquiry volume alone suggests.
What actually decides who ranks
Proximity, then completeness, then reviews. The usual hierarchy, and the first one caps how far your reach can realistically extend.
Categories are worth getting right. “Electrician” is obvious. “Electrical installation service”, “Safety equipment supplier” and similar secondary categories pull you into different searches, including some of the compliance ones.
Review recency. Steady and recent beats large and old. And for landlord work specifically, reviews from letting agents or landlords are disproportionately persuasive to other letting agents.
Your scheme registration on the profile. NICEIC or NAPIT visible where people check first.
Services listed in full. EICRs, rewires, consumer units, EV chargers, fault finding, landlord certificates. Each one is a way of appearing in a different search.
Photos of actual work. Boards, installs, EV points. Not stock images — people can tell.
What we’d actually do
Full profile rebuild — categories, services, service area, hours, description, registration, and photos of your own work.
Automatic review requests after every job, with a nudge to mention the type of work in the review, because a review that says “EICR on our rental” is doing keyword work and social proof at the same time.
A deliberate push for landlord and agent reviews, since those are the ones that win you portfolio work and almost nobody asks for them.
Consistent details everywhere online, and local pages on the site to support the areas you’re claiming.
Then measurement — which searches you’re showing for, and how position varies across your patch, so we know where you’re strong and where it’s not worth pushing.
What good looks like for an electrician
Reviews: two to four a month, and — this is the specific bit for your trade — at least one in four mentioning the type of work. “EICR on our rental”, “EV charger fitted”, “full rewire”. Those reviews do double duty, because they reassure the next landlord and they describe services you want to be found for.
Landlord and agent reviews: a handful, deliberately collected. Five reviews from letting agents is worth more to your business than fifty from homeowners, because agents talk to agents. Almost no electrician has any.
Position: top three in your home patch, top five in the two or three areas around it.
Photos: monthly. Consumer units, EV points, finished boards. Your own work, not stock.
Every service listed separately — EICRs, rewires, consumer units, EV charging, fault finding, landlord certificates. Most electricians list three and wonder why they don’t appear for the others.
The number to watch isn’t position, it’s the split of enquiries. If landlord work is growing as a percentage of what comes in, the profile is doing its job — because that’s the recurring revenue and it’s the thing that turns a busy electrician into a stable business.
Reactive call-outs will come regardless once you’re in the three-pack. The landlord side is the part that takes deliberate effort and pays for years.
The mistakes we see most
Treating it as a directory listing. It’s an active asset, not a form you fill in once.
No EV charger service listed. It’s the growth line and it’s a distinct search.
Never asking landlords for reviews. The most valuable reviews available to you, routinely unasked for.
Photos of a van and nothing else. Show the work. Consumer units and EV points photograph fine.
Service area far too wide. Same problem as every trade — it weakens you where you actually want to be strong.
Scheme number missing. It’s the first thing checked and it’s free to display.
What’s it worth?
Average job £710 · extra jobs per month 6 · plus landlord accounts closed on profile credibility
£51,120 a year from the reactive work alone.
Every job feeds it through Gaffer
Review requests fire automatically on completion. Certificates go out same-day, which is what makes agents leave good reviews in the first place. Photos taken on jobs become profile content rather than sitting on a phone.
Questions electricians ask
Does this help with landlord work or just domestic?
Both, differently. It brings domestic enquiries directly, and it’s the credibility check that closes agents.
How do I get agents to leave reviews?
Ask right after you’ve turned certificates round quickly. That’s when they’re most appreciative and it’s the thing they most want to tell other agents about.
Is it worth it if I’m booked?
It shifts the kind of work as much as the amount. Better reviews attract better jobs.
How long does it take?
Profile changes can show within weeks. Review-driven movement takes a few months.
Can I have more than one profile if I cover two towns?
Only with a genuine, staffed premises in each. Setting up a second listing at an address you don’t really trade from is the fastest way to lose both, and it happens to electricians more than you’d think.
Does it matter that I work from home?
No. You can hide the address and set a service area instead — which is what most sole traders should do anyway.
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