Reviews for Electricians
Two people read your reviews, and they are looking for opposite things
The same five stars mean two different things
A full rewire is £3,990. An EV charger installation, £1,015. A consumer unit changeover, £710. A new lighting circuit, £581. An EICR, £266.
You already know those split into two businesses. Reviews split the same way, and almost no electrician manages them as two things.
A homeowner about to spend £3,990 having their house rewired is frightened of mess, disruption and being let down halfway through. They are reading your reviews for reassurance about behaviour — did he turn up, did he clear up, did the price hold, was the house liveable.
A letting agent about to hand you forty EICRs is not frightened of any of that. They want evidence of throughput. Can this firm take a list of addresses and hand back certificates without being chased. Nothing in “lovely chap, very tidy” answers that question, and a wall of exactly that is why plenty of competent electricians never get past a first conversation with a portfolio landlord.
What each one needs to see
The homeowner needs a story with an ending. The most valuable review you own is one that mentions something going wrong and being sorted. A run of flawless five-stars reads as either luck or curation. One review saying the job took a day longer than planned and the electrician came back on a Saturday to finish is worth more than ten saying “great job”, because it answers the question the reader is actually asking, which is what happens when it goes wrong.
The agent needs numbers. “Handled fourteen EICRs across our portfolio, certificates back within three days” is the single most valuable sentence any electrician can have on their profile, and it will never appear unless you ask a commercial client specifically to write it.
That is the whole strategy for this trade: two review-gathering flows, asking two different customers two different questions.
The ratio
Our Noticed package is £49 a month — £588 a year.
One extra rewire covers nearly seven years of it. But the number that matters is the agent: forty properties on a five-year EICR cycle is roughly £10,640 of certificate work before a single remedial job. Reviews are a large part of what gets you shortlisted for that, and it is the cheapest lever available.
What we’d actually do
Ask at the right moment, which is not the end of the job. For domestic work the request goes out the day after, once they have lived with it, not while you are packing the van. For commercial work it goes to the agent after the batch completes, not after each property, because you want them commenting on the process rather than one flat.
Ask a specific question. “Would you mind leaving a review?” gets you “great service”. “If you have a minute, it helps enormously if you mention how the certificate side went” gets you something a future agent will actually read.
Reply to every one, and reply usefully. A reply is not for the person who left it; they are gone. It is for the next reader. A reply that adds a fact — that an EICR takes about ninety minutes, that remedials are quoted separately — is a second piece of content on your profile.
Route the bad ones to you first. Not by hiding them, which is against Google’s terms and obvious anyway, but by asking after the job whether everything was right. Most one-star reviews in this trade are a communication failure that could have been a phone call.
Get them in front of the right audience. Domestic reviews belong on Google. Commercial ones belong quoted on the landlord page of your site, where the agent reading it will actually be.
What good looks like at six months
- Two to four new reviews a month, arriving without you thinking about it
- At least three that mention certificates, turnaround or a portfolio
- Every review replied to inside a week
- A visible pattern of recent dates — a profile whose newest review is eight months old reads as a business that has gone quiet
- Your NICEIC or NAPIT registration mentioned by customers, not just claimed by you
The mistakes we see most
Only asking when the job went brilliantly. It skews the profile in a way readers can feel, and it means you never get the review that proves you handle problems.
Asking the wrong person. On a rental job the tenant is present and the agent pays. The tenant’s review is nice. The agent’s review is worth money.
Letting it go quiet. Recency is weighted heavily in the map pack and heavily by readers. Twenty reviews from 2023 is worse than eight from this year.
Ignoring them entirely. An unanswered one-star sitting at the top of your profile for two years has cost more work than most electricians would believe.
Where this lands in Gaffer
The request fires off the completed job, so it happens whether or not you remember. Domestic jobs get the domestic flow; jobs against a company get the commercial one, worded for the agent.
Reviews come back into the same record, so the EICR that generated a good comment is linked to the property and the client. When that agent’s five-year cycle comes round, the history is there.
And because remedial work is quoted against the original certificate, the reply you write can honestly reference what happened next.
The first ninety days
Weeks 1-2. We split the flow in two. Domestic jobs get a request the day after, asking about behaviour: turning up, clearing up, the price holding. Commercial jobs get a different request, sent to whoever placed the work rather than whoever was in the flat, asking about turnaround and paperwork.
Weeks 3-6. We go back through the last year of EICRs and remedials and ask the agents and landlords who were never asked. Most electricians have handled work for two or three property firms and requested a review from none of them, and those are the reviews that unlock the portfolio work.
Weeks 7-12. We get the replies running with real information in them, and we lift the commercial reviews off Google and onto the landlord section of your site, where the person who needs to read them will actually be. Google is where the homeowner looks; it is not where a letting agent shortlists.
At ninety days the measure is not the star rating. It is whether a property manager reading your profile can tell, in ten seconds, that you handle portfolios.
Questions electricians ask
How many do I need? Enough that the newest is recent. Twenty is comfortable; the date on the top one matters more than the count.
What do I do about an unfair one? Reply once, calmly, with the facts and an offer to sort it offline. You are writing for the next reader, not the reviewer.
Will landlords really leave reviews? Some will, if you ask the right person at the right moment and tell them what would help. One good agent review is worth thirty domestic ones for the work you want.
Should I offer an incentive? No. It breaches Google’s terms and a reader can usually smell it.
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