They find out they needed a certificate at conveyancing, two years later

A full rewire is £3,990. An EV charger installation, £1,015. A consumer unit changeover, £710. A new lighting circuit, £581. An EICR, £266.

Most electrical work in a domestic property in England and Wales is subject to Part P of the building regulations, and certain work — a new circuit, a consumer unit replacement, work in a bathroom — generally has to be either carried out by a registered competent person or notified to building control. Scotland and Northern Ireland have their own arrangements.

Homeowners do not know this. Very nearly none of them.

What happens instead is that somebody has a kitchen rewired by a man who was cheap, no certificate is issued, nothing goes wrong, and two years later they sell the house. The buyer’s solicitor asks for electrical certificates for the work described in the property information form. There are none. The sale stalls while an indemnity policy is arranged or an electrician is called in to test and certify work somebody else did.

That moment — a stalled sale, a conveyancer’s letter, a fortnight of stress — is a market. It is a large one, it recurs constantly, and it is served almost entirely by whoever the estate agent happens to recommend.

A rewire is £3,990. Our Noticed package is £49 a month — £588 a year. One rewire covers more than six years.

On the accreditations: you are already spending roughly £860 a year between NICEIC at around £400, NAPIT at £280 and TrustMark at £180, largely to be able to self-certify. Compliance marketing is simply making that spend visible to the people it was bought for. The cost is already sunk; the explaining is what has been missing.

• A retrospective certification page that local agents actually send to clients
• Landlord content that reads as though written by somebody who does this weekly
• Registration explained as a customer benefit rather than displayed as a badge
• Enquiries arriving from conveyancing rather than only from search
• Regulatory pages reviewed annually rather than left to age

Weeks 1–4. The landlord obligations guide, because it is the largest recurring market and the one agents research.

Weeks 5–8. The retrospective certification page and the outreach to estate agents and conveyancers.

Weeks 9–12. The Part P explainer and the code translation, plus an annual review date set against every regulatory page.

At ninety days the measure is whether any enquiry has arrived through a conveyancer or an agent. That route barely exists for most electricians and it is entirely winnable.

There is one area where being current is worth more than being thorough, and it is the fastest-moving part of your trade.

Domestic and workplace electric vehicle charging support has changed repeatedly — schemes opening, closing, narrowing to particular property types, moving between homeowners, landlords and tenants. At any moment there is usually something available to somebody, and the eligibility rules are specific enough that most people get them wrong.

That matters commercially in two ways.

Installations under a funded scheme generally require the installer to be authorised under that scheme, which is a real barrier that removes a share of the local competition from consideration. If you hold that authorisation and do not say so, you are competing on price against people who could not do the job at all.

And landlords are frequently a target of these schemes specifically, which puts charger work into the same conversation as the certificate work described above. An agent who already sends you EICRs is the easiest possible route to charger installations across a portfolio.

The requirement is maintenance rather than writing. A page that states this year’s position accurately, with a date on it and a review every few months, outperforms every out-of-date competitor page in the area — and out-of-date is the normal condition of content in this field.