How it works
Four steps. Live in two to four weeks.
- 01
Free review — two minutes, today
Put your website in and we’ll score it: speed, mobile, Google profile, reviews, and what your competitors in your area are doing.
You get a plain-English report by email. No call unless you ask for one, and we’ll tell you if you don’t need us.
What we need from you: your website address. That’s it.
- 02
Build — weeks one to three
We build for your trade, not from a generic template. A builder gets project galleries and cost guides. A plumber gets a split between emergency and planned work. A gas engineer gets a landlord section and a customer capture system.
We’ll ask you for photos of finished work — that’s the one thing we can’t do without, and it’s the single biggest factor in whether the site converts.
What we need from you: about an hour, and photos of your jobs.
- 03
Get seen — months one to four
Google profile sorted and managed. Reviews start coming in automatically after every job. Content and local pages published. Rankings tracked.
This is the slow part and we won’t pretend otherwise. Local search moves in months, not weeks. Paid ads are how you fill the gap if you need work sooner.
What we need from you: nothing. It runs.
- 04
Get booked — ongoing
Enquiries land in Gaffer. Quotes go out from templates. Follow-ups run themselves. Reminders bring last year’s customers back.
Monthly report tells you what happened and what it produced.
What we need from you: answer the phone.
What actually happens in week one
The first week is the one people worry about, so here it is in order.
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Day one — the review.
You get the report by email. It scores speed, mobile, your Google profile, your reviews and the pages you are missing against the trades you compete with. If it says your site is fine, it says that.
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Day two or three — one call, about an hour.
What jobs you want more of, what you would rather stop doing, which towns you actually cover, and what your work is worth. This is the conversation the whole build comes out of, and it is the only hour we need from you.
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That same week — photos.
Whatever you have on your phone. Twelve good ones beats forty, and if you have none we will tell you exactly what to photograph on the next job.
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End of week one — structure agreed.
You see the page plan before anything is written: what pages exist, what each one is for, and which searches each is aimed at.
Nothing after that needs you until it goes live.
What it costs to start
Nothing up front. There is no setup fee, no build fee and no minimum term — the monthly covers the build, the hosting and the work.
Packages run from £29 a month for Seen to £199 for Flat Out, and the first month is on us. If you are on a package with ads, that spend sits in your own account at cost and we never mark it up.
You can move up or down a package whenever you like, and if you leave the website and the domain go with you.
Questions we get asked about the process
How long until it is live?
Two to four weeks from the call, and closer to two if the photos arrive quickly. Photos are the usual hold-up.
What if I do not like it?
You see the structure before it is written and the site before it is live. Changes at that stage are part of the build, not extra.
Do I have to move my domain?
No. It can stay where it is and point at us, which is usually simpler.
What happens to my existing site?
It stays up until the new one is ready, and we keep the pages that were already earning rather than starting from nothing.
What we need from you, honestly
Most of this runs without you. But three things need you and nobody else can do them:
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Photos of your finished work.
The biggest single factor in whether a trade website converts. Phone photos are fine — we’d just rather have twelve good ones than four bad ones.
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Answering the phone.
We can generate enquiries. We cannot answer them, and an unanswered enquiry costs you the job and often a review too.
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Telling us when you’re full.
If you’re booked six months out, we should be raising your prices rather than your enquiry count. That’s a different strategy and it’s a better one.