Quote Systems for Ventilation Engineers
Somebody is marking this against a standard, not reading a price
Half your quotes are read by a professional, and half are not
- £6,625Commercial kitchen extract system to DW172
- £2,390MVHR system installation
- £515Ventilation duct clean
- £420Bathroom extractor to Part F
- £295Kitchen extract fan
This trade quotes into two entirely different rooms.
One is a homeowner or a small business who wants a fan fitted and a price. The other is a consultant, an M&E specifier or a main contractor who is checking your submission against a standard, comparing airflow rates, and forming a view about whether you know what you are doing. They will decide before they look at the number.
Most ventilation companies send both audiences the same document, and it is calibrated for the first one. Against a specifier that document does not read as cheap. It reads as somebody who does not work to standards, which is the fastest way off a shortlist for a £6,625 job.
The fix is not more technical language everywhere. It is two documents, and knowing which one you are sending.
What the document actually has to do
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Name the standards on commercial work.
DW172 for kitchen ventilation, DW144 for ductwork, the relevant Building Regulations part for the application. A specifier is scanning for exactly this.
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Show the design basis, not just the kit.
Extract rates, duct sizing, fan selection against the calculated resistance. It does not have to be long. It has to demonstrate the number came from somewhere.
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Quote commissioning as a deliverable.
Measured airflows against design, recorded and handed over. On commercial work it is frequently the thing that closes out the project, and a quote that omits it invites a variation later.
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Keep the domestic quote short and plain.
A homeowner with condensation wants what it costs, how long it takes and how much mess. Send them a design basis and you have lost them.
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Separate cleaning contracts from installation entirely.
Recurring hygiene work and a capital install are different sales with different buyers, and one document cannot do both.
The ratio
One commercial extract installation is £6,625. Our Booked package is £99 a month — £1,188 a year. That job covers more than five years.
The leverage is in which shortlists you reach. A ventilation company that reads as competent to specifiers gets invited to quote work it currently never sees, and those are the jobs with the margin. Winning one additional commercial project a year pays for everything on this page several times over, and the difference is usually the submission rather than the capability.
What we’d actually build
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A commercial submission template
Naming standards, design basis and commissioning as standard sections.
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A plain domestic template
With price, timescale and disruption, and nothing else.
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A commissioning deliverable
Described and priced, so it is expected rather than argued.
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A cleaning contract proposal
Separated from installation, with intervals set by usage.
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A capability document
For specifiers and contractors — standards, accreditations, comparable projects — which is what gets you onto the list in the first place.
What good looks like at twelve months
- Commercial and domestic quotes are visibly different documents
- Standards and design basis appear on every commercial submission
- Commissioning is quoted rather than absorbed
- Cleaning contracts are sold on their own terms
- You are quoting for work that used to go out to somebody else
The mistakes we see most
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One template for both audiences.
It is too technical for a homeowner and too thin for a specifier, so it underperforms with everybody.
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No design basis.
A number with no working behind it reads as a guess to the person deciding.
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Absorbing commissioning.
It is real work, it is expected on commercial projects, and quoting it protects the margin.
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Selling cleaning inside an install quote.
The recurring product gets lost against the capital number and is never sold properly.
The first ninety days
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Weeks 1–4
The two templates separated, with standards and design basis built into the commercial one.
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Weeks 5–8
Commissioning priced as a deliverable, and the cleaning proposal given its own document.
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Weeks 9–12
The capability pack out to specifiers and contractors, and quote sources tracked so you can see which shortlists you are reaching.
Where this lands in Gaffer
Templates per job type mean a commercial submission and a domestic quote come out of the same system without ever being confused for each other.
Commissioning results attach to the job, so the handover pack is the record of the work rather than a document written afterwards.
And cleaning intervals sit against the site, which is what turns a one-off clean into a contract that re-quotes itself on schedule.
On the cleaning side you are quoting a time, not a job
A commercial kitchen extract system cannot be cleaned while the kitchen is running. Which means the real variable in a £515 duct clean is almost never the ductwork. It is when you are allowed in.
A restaurant that closes at eleven and opens at eleven gives you an overnight window. A hotel kitchen that serves breakfast gives you less. A hospital or care kitchen may give you nothing at all without a planned shutdown, and a school gives you six weeks in the summer and almost nothing the rest of the year.
Quoting all of those from the same day rate is how this work quietly loses money, and it is why cleaning contracts get re-tendered — because the first year was priced on a hope about access and the second year has to correct it.
The document should say what it assumes. Which hours, how long the window is, what happens if the kitchen overruns and you lose two hours of it, whether the system can be isolated, and what an aborted visit costs when the site is not ready. None of that is unreasonable to state, and stating it is what separates a contractor who has done this from one who is guessing.
It also makes the quote comparable in the client’s favour, which is worth pointing out to them. A cheaper price for a daytime clean that cannot actually happen is not cheaper. It is a visit that will be rearranged twice and then re-quoted, and a catering manager who has been through that once will recognise the description immediately.
There is a scheduling consequence too, and it is the part that decides whether the work is profitable rather than merely won. Access windows cluster: almost every restaurant in a town wants the same overnight hours, and schools want the same six weeks. A book of cleaning contracts sold without regard to when each site can actually be entered produces a calendar with three impossible weeks in August and long gaps either side.
Quoting the window rather than the job is what lets you build that calendar deliberately — taking on the hotel that can offer a Tuesday afternoon shutdown at a rate that reflects how useful that is to you, and pricing the sites that all want the same August fortnight to reflect how little use the fourth one is. Most contractors discover this after a year of saying yes to everything, and by then the rates are set.
Questions ventilation engineers ask
Do specifiers really read the design basis? It is frequently the first thing they look for, and its absence is the fastest way to be discounted.
Is commissioning worth quoting separately? On commercial work, yes. It is real time and it is expected — absorbing it just moves margin.
How technical should a domestic quote be? Barely at all. Price, timescale, disruption, and what changes afterwards.
How do I get onto contractor shortlists? A capability document and evidence of comparable work. It is a slower route than advertising and it reaches far better jobs.
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